You’ll be scored based on the following key areas:
Budget
How strategically do you allocate your marketing spend? A well-structured, performance-driven budget ensures efficient allocation across channels, maximised ROI, and scalable growth.
Competitive Positioning
How do you rank against your competitors? Know your competitors helps identify growth opportunities, differentiation strategies, and areas where competitors may have an edge.
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Customer Insights
How well do you understand your audience? The better your customer insights, the more personalised and effective your messaging becomes.
Marketing Channels
How diversified and effective is your marketing strategy? A strong multi-channel approach diversifies risk and drives consistent growth.
Marketing Tech
Do you have the right tools to scale and automate? The right tech stack saves time, improves efficiency, & unlocks automation opportunities.
Data & Metrics
Are you making data-driven marketing decisions? Tracking key metrics ensures you’re spending efficiently and optimising results.
Testing & Optimisation
Businesses that continuously A/B test, experiment, and optimise campaigns drive higher engagement, lower costs, and better ROI.
How it works
It’s quick and easy to complete — and gives you clear insights into where your marketing can improve.
Answer 7 questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Get your results
Once you have finished, your answers are then fed through an algorithm to produce your final score.
Action steps
You’ll receive a personalised PDF report with your scorecard and clear, practical next steps to help you improve.
Uncover hidden growth opportunities and boost your marketing ROI with the Marketing Performance Scorecard.
Takes just 2–3 minutes — and it’s completely free.
